Neutral colours in the Luxury Fashion Industry
08 April 2024
This study researches neutral colours in the Luxury Fashion Industry.
Although it is a fast-paced industry, with constantly changing trends, the prominence of neutral colour has been highly consistent. The study attempts to find out the reasoning behind this.
You will be asked a couple of questions about your consumer and purchasing behaviour.
Thank you for your participation!
Keywords
Ethical approval
This study has been approved by the London South Bank University Ethics department.
About the researcher
My name is Patricia Serna and I am studying for a Double Degree Bachelors in Marketing w/ Digital at the London South Bank University and International Business and Marketing at UC Leuven-Limburg.